Northpeak Outdoor

A storefront rebuild and paid-media restructure that turned a stalling outdoor brand into a compounding growth engine — in under four months.

A great product on a storefront that fought against it.

Northpeak had loyal customers and strong margins, but their site was slow, hard to navigate on mobile, and leaking revenue at checkout. Paid spend was split across agencies with no shared view of what was actually working.

They came to us with a simple ask: make the website earn its keep, and make the ad budget accountable.

Rebuild the foundation, then connect the funnel.

We started where it mattered most — a fast, mobile-first storefront rebuilt on a modern stack, with a streamlined checkout and lifecycle email flows wired in from day one.

One team, one connected strategy.

Because web, content, and paid all sat under one roof, changes shipped fast and decisions were made on shared data. When the new product pages went live, the ad creative and email flows were ready to match — no six-week handoff between vendors.

The results

+186%

Organic traffic

3.2x

Return on ad spend

+64%

Checkout conversion

0.8s

Avg. load time

DigitalKinetix rebuilt our site and our paid funnel in the same sprint. Nobody else could do both without a six-week handoff in between.

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